FAQ 2018-09-13T12:08:20+00:00

Frequently Asked Questions

Stop chasing your tail.  Here are the answers!

Rollover Premium Pet Food has been in business in High River, Alberta since 1988. Rollover was the first company to produce semi-soft dog food rolls in North America and we are proud of our ongoing commitment to provide your dog with healthy, all-natural food and treats.

Our new line of Dog Gone Gourmet was created in the spring of 2018 and made available to stores in the fall of 2018.

We make all of our Dog Gone Gourmet dog foods and treats in our own facility in High River, AB. 

Dog Gone Gourmet rolls are all nutritionally balanced dog foods. Many people think these foods are treats because their dogs love them SO much; this is because real meat is the first ingredient in each recipe and our unique cooking process ensures the ingredients are cooked in the meat’s natural juices.  This retains the delicious taste  and smell  of real meat that dogs love!

Although humans should eat liver less often due to the cholesterol content, dogs do not have the same dietary requirements / restrictions as people. In the wild, any carnivore will eat the organ meats first, instinctively knowing that these meats contain the highest level of nutrients. Of these organ meats, liver is the most nutrient-dense. The cholesterol level in food is not an issue for healthy dogs.

Salt is a critical requirement for all living beings and, as its components are not synthesized by dogs naturally, is required as a supplement in their food. We add only sufficient salt to ensure your dog has the required amounts of sodium and chloride for optimal health, per AAFCO (American Association of Feed Control Officials) guidelines.

A small amount of sugar is required in order to ensure the shelf stability of semi-soft rolls. Sugar is a natural humectant (prevents mold and bacteria growth) that dogs easily digest and we use as little as possible to ensure there are no unnecessary calories in your dog’s food. The average amount of sugar in our foods is about 12% and the safe level for dogs is 38%.

All of our foods and treats are 100% natural and are not processed with smoke or any other artificial flavours, colours or preservatives.